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ABOUT MOI

I’m a Klaviyo Certified Retention Marketer with a knack for creative, data-driven, problem solving.

Currently, I work at Fièra Cosmetics, where I lead our efforts to keep customers connected and engaged. I thrive on uncovering insights from customer data to craft meaningful and personalized email journeys.

When I’m not optimizing email flows or crafting retention strategies, I’m an amateur illustrator who loves finding magic in the mundaneness of everyday life. My sketches often feature my beloved dog, Benji, who keeps me inspired and grounded.

Dogs, doodles, and meaningful connections—those are my passions.


WRITTEN WORK

 

Professional SHOUT OUTS

Close out Q1 with a revenue spike: 13 creative St. Patrick’s Day email examples

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How BarkShop Creates Top Dog Email Segmentation

Klaviyo Spotlight

VIDEO STUFF

How does a broader email content strategy measure up? What successful stories are brands telling.

When your real dog is better than your dream dog.